MISSION STATEMENT
To improve the education, health and financial security in Martin County.
VISION STATEMENT
To create a vibrant community where every individual has the resources to thrive.
BRAND PROMISE
We win by living United.
- By forging unlikely partnerships.
- By finding new solutions to old problems.
- By mobilizing the best resources.
- And by inspiring individuals to join us in tackling the most daunting social crisis in our community.
BRAND POSITIONING
United Way is committed to strengthening the health, education and financial stability of every person in Martin County.
BRAND IDEA
We ALL live better when we LIVE UNITED.