MISSION STATEMENT
To improve lives by mobilizing the caring power of our community.
VISION STATEMENT
Bravely, we dream of a day when no one in Martin County goes to bed hungry. We dream of strong, successful families. We dream of a UNITED community where everyone is healthy and has the opportunity to succeed, reaching their fullest potential in a safe and secure place.
BRAND PROMISE
We win by living United.
- By forging unlikely partnerships.
- By finding new solutions to old problems.
- By mobilizing the best resources.
- And by inspiring individuals to join us in tackling the most daunting social crisis in our community.
BRAND POSITIONING
United Way is committed to strengthening the health, education and financial stability of every person in Martin County.
BRAND IDEA
We ALL live better when we LIVE UNITED.